The Effect of New Car Salespeople’s Organizational Socialization and Turnover Intention - Using Auto Sales Experience as Moderator Variables

• Main Authors: Wen-jui Ling, 凌文瑞
• Other Authors: Wen-Chih Liao
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/53059792294996265696

碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === As market competition gets more and more intense, to keep high superior enterprise cannot depend on capital, technology and channel only but “Good Employee” is going to be the key. For automobile distributors, sales are most significant, who affect business performance. However, the turnover rate of new employees stays high and becomes worse. Consequently, this study aimed at new car sales of one individual corporation to investigate the correlation of their organizational socialization and intention of resignation via questionnaire. The result is show as below: 1.New employees with middle level up of organizational socialization do not have high turnover intention. 2.Negative correlation is found between both factors. Intention of resignation would be getting lower when new employees with higher organizational socialization. 3.Negative correlation between organizational socialization and working experience of vehicle sales could be caused by the complexity of job content in case company. Some new employees with car selling experience have maladjustment problems for their job content is not what they expect, which affects the degree of organizational socialization of each survey candidate. 4.Interviewees’ previous experience of car selling has no moderating effects to the relation between organizational socialization and turnover intention. It is suggested to amplify sampling size for further investigation. Key words:Organizational Socialization, Turnover Intention, Car Salespeople