Retro styling in modern automobile design

• Main Authors: Wei-chuan Chen, 陳韋銓
• Other Authors: Lin-lin Chen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/87009499951080212026

碩士 === 國立臺灣科技大學 === 設計研究所 === 98 === Car design has already been developed for hundred years. Such a long history enables the use of retro styles. In the late 90’s, many car manufacturers began to redesign the classic cars in the past, or promote new cars with classic features. These movements are called the retro and the new classic. Retro styles have been repeatedly interpreted in fields, such as architecture, art, music, fashion, and literature. One possible explanation could be that people enjoy looking back on the glory days, and look forward to a brilliant aesthetics through combining the old and new elements. This research used Kansei engineering experiments to investigate the differences among the classic cars. The characteristic retro features found from the experiments then applied to the modern automobile design using morphing software. This proposed method might help the car designers to use the retro styles more efficiently. The main findings of this study are listed as follows: 1.Considering all the cars that have been redesigned, the average time gap between the re-designed one and the original one is 47 years. 2.Through Kansei engineering experiments, we found two car styles that are perceived to be traditional: one is the two-strong-fenders type, and the other is the box type. If sorted by the preference scores, the prefer one is the two-strong- fenders type, the other one is the box type. 3.To be perceived traditional and favorable, the new car design must have the following characteristic coding in the face of the car, including round headlamps, big grille, chrome bumper and arched engine hood, and the following characteristic coding in the side view, including big round fenders, round shoulder lines and chrome decoration parts. However, huge fenders and exaggerated engine hood can stun people, resulting in unfavorable impression. 4.Representative traditional cars and their characteristic features could be extracted through Kansei engineering analysis. By applying the extracted features to the average of nowadays cars and using morphing lines to aid concept sketches, new automobile designs not only could keep the feelings of the classic cars but also have modern proportion and retro features.