| Summary: | 碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 98 === On the subject of global warming, each city of the world develops environmental protection which is the energy conservation to reduce the carbon to march towards the long-term objective of sustainable development. Complying with the fast urbanization of Kaohsiung City, the whole network of the Kaohsiung Bike Sharing System is about to be finished. Therefore, the aim of this article attempts to explore how and what extent the Kaohsiung Public Bike provides a quality and effective service to the passengers. Kaohsiung public Bike was chosen as the case study. This research involved a survey, firstly this study will be conducted to measure the public bike service quality from product orientated, use orientate and result orientated by using product service system. 297 users who has experienced in C-bike participated in the study. They quantitative analysis of the questionnaires was conducted through IPA and QFD in order to indicate the difference between importance and satisfaction of customers. Result of this study showed there are still has a big gap between the cognitive importance and real satisfaction of customers. The top three real voices/needs of customers are more centered on the issues is (1) the public bike operating system failure rate (2) The rental price of public bikes. (3) People feel uncomfortable when riding the bikes. To conclude, this study may be of importance in explaining top ten real voices/needs of customers are more centered on the issues of services which include Service Staff Education and Training (SOP), Marketing and Promotion, and A Diverse Pipeline for of Complaints, as well as in providing C-bike with a better understanding of how public bike's service quality about C-bike relate to their strategy use.
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