Determinants of security service brand equity: Evidence from S security Group

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 98 === Presently, the security industry competed fiercely in Taiwan, and each security company executes various strategies. In order to achieve sustainable operation, this study examines the key factors and key effective elements of brand equity of security s...

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Bibliographic Details
Main Authors: Chun-hui Wang, 王君暉
Other Authors: Yi-min Chen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/40756583359427005330