The Study of Dou-Liou Baseball Stadium’s CustomerSatisfaction and Outsourcing Management Feasibility

• Main Authors: Sheng-Pin Chen, 陳勝彬
• Other Authors: 黃信豪
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/aa7kd5

碩士 === 國立虎尾科技大學 === 工業工程與管理研究所 === 98 === Most of the sports stadiums in Taiwan have been supported and operated by the government for a long time. However, due to lack of budgets and experienced managerial personnel, the function of sports fields has not been fully utilized. This objective of this study is two fold: first, is to investigate the customer satisfaction of the Dou-Liou baseball stadium in Yunlin county; second, is to study the feasibility of outsourcing management of the stadium. Hopefully, the result of this study will provide guideline for local government to improve stadium’s quality service and to develop outsourcing management plan. The result of this study shows that: 1. The overall customer satisfaction of Dou-Liou baseball stadium is in the “very satisfied” and “satisfied” range. 2. The satisfied parts of the facilities are “baseball practice field” and “excise space”. 3. The dissatisfied parts of the facilities are “facility cleanness” and “surrounding shopping functionality”. 4. The feasibility study suggests that the stadium can be outsourcing by means of “operate-transfer” or “rent-operate-transfer” method.