A Study on Brand Marketing of Notebook
碩士 === 僑光科技大學 === 管理研究所 === 98 === Many industries are more concern of the Customer-Based Brand Equity (CBBE) recently. Keller (2001) mentions the CBBE model provides a yardstick to assist which brand can assess their progress in their brand-building efforts as well as a guide for marketing research...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62819619756652180219 |