Market entry mode decision and performance relationship：an empirical study of the Taiwanese firms ：an empirical study of the Taiwanese firms

• Main Authors: Bo-Yuan Li, 李博淵
• Other Authors: Ching-Tang Huang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/33667417987369535530

碩士 === 中國文化大學 === 國際企業管理研究所 === 98 === The signing of free trade makes many Taiwanese firms be willing to invest overseas. Moreover、the Central American trade policy、not only makes many enterprises enter the U.S. Market smoothly、but also attracts many Taiwanese firms to enter the U.S. Market through preferential tariff of Caribbean Basin Initiative and Taiwan- Central American free trade agreement. However、when firms invest、they need to consider many factors quietly、and sometimes they conduct strategic planning incompletely in the overseas markets. Perhaps、they invest in local markets、but due to imperfect planning、many firms』 failure and go back to Taiwan. Nevertheless、the trade is economic lifeline of Taiwan; therefore、selecting an appropriate entry mode is an important reason for Taiwanese firms to invest overseas market. In the research、I use three variables of market characteristics、characteristics of investment transactions and firms characteristics as the main factors when Taiwanese firms enter the Central American markets、furthermore、to make as the independent variables through the entry mode of wholly owned、equity joint venture、technological cooperation and export、etc. And the dependent variable as the business performance builds research framework and research hypothesis. In the empirical analysis、I use logistic regression analysis to verify the strategies and the factors appropriately when Taiwanese firms enter the Central American、and determine as ANOVA analysis whether the Taiwanese entry modes affect the operating performance. From 57 valid questionnaires the results indicate that country risk、market demand condition、market competitive condition of market characteristics and firms know-how ambiguity are the main factors when Taiwanese firms will invest in the Central American、and their factors impact business performance significantly when they will invest in the Central American. However、the results of this study focus on the five countries (Costa Rica、Guatemala、Honduras、Nicaragua、El Salvador) and Dominican Republic. Therefore、academics can expand research to Central and Southern America in the future. They can not only enlarge the scope of the investment、but also create many profits.