The source credibility and advertising effect on the church celebrity endorser types for a non-profit organization-the moderating effect of idolatry
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 98 === Christianity in Taiwan has been developing for nearly a hundred years. According to the latest issue of Christianity to the data statistics in 2007, Christian population in Taiwan is about 4.13%. From the view of four hundred years of Christian Taiwan history,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49972383540871988180 |