| Summary: | 碩士 === 中國文化大學 === 資訊管理學系 === 98 === The blog can be setup easily. Technorati, blog search engine, data show that there are 133 million blogs in the world in 2008. Blog not only express bloggers’ idea and share information function, but also bring more opportunities of business. In recent years, many studies have shown that blog can develop new business model. Also, the advertising revenue is one of the major source that Internet industry make profit. The purpose of the research explored that feature and function of blog advertising platform, business model in blog advertising platform, business model and competitive advantage on BloggerAds company, and development of blog advertising platform to provide suggestion to related industry.
The research used the case study methodology on BloggerAds company with col-lected related secondary data. Using Porter Five Forces Analysis and SWOT analyzing framework in this study to examine the business model in blog advertising platform.
The research then concluded the characteristics of blog advertising platform
that have higher freedom in online advertising media, can share more advertising reve-nue to author, hit the targeted groups accurately, and suit for online advertising media on activity limitation.
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