A Study of Business Model in Blog Advertising Platform-A case study on BloggerAds company

碩士 === 中國文化大學 === 資訊管理學系 === 98 === The blog can be setup easily. Technorati, blog search engine, data show that there are 133 million blogs in the world in 2008. Blog not only express bloggers’ idea and share information function, but also bring more opportunities of business. In recent years, m...

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Main Authors: Mei-Chin Chen, 陳美智
Other Authors: Wuu-Yee Chen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/10286842682111015458
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spelling ndltd-TW-098PCCU03960432017-03-16T04:20:07Z http://ndltd.ncl.edu.tw/handle/10286842682111015458 A Study of Business Model in Blog Advertising Platform-A case study on BloggerAds company 部落格廣告平台商業模式之研究-以BloggerAds公司為例 Mei-Chin Chen 陳美智 碩士 中國文化大學 資訊管理學系 98 The blog can be setup easily. Technorati, blog search engine, data show that there are 133 million blogs in the world in 2008. Blog not only express bloggers’ idea and share information function, but also bring more opportunities of business. In recent years, many studies have shown that blog can develop new business model. Also, the advertising revenue is one of the major source that Internet industry make profit. The purpose of the research explored that feature and function of blog advertising platform, business model in blog advertising platform, business model and competitive advantage on BloggerAds company, and development of blog advertising platform to provide suggestion to related industry. The research used the case study methodology on BloggerAds company with col-lected related secondary data. Using Porter Five Forces Analysis and SWOT analyzing framework in this study to examine the business model in blog advertising platform. The research then concluded the characteristics of blog advertising platform that have higher freedom in online advertising media, can share more advertising reve-nue to author, hit the targeted groups accurately, and suit for online advertising media on activity limitation. Wuu-Yee Chen 陳武倚 2010 學位論文 ; thesis 66 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 中國文化大學 === 資訊管理學系 === 98 === The blog can be setup easily. Technorati, blog search engine, data show that there are 133 million blogs in the world in 2008. Blog not only express bloggers’ idea and share information function, but also bring more opportunities of business. In recent years, many studies have shown that blog can develop new business model. Also, the advertising revenue is one of the major source that Internet industry make profit. The purpose of the research explored that feature and function of blog advertising platform, business model in blog advertising platform, business model and competitive advantage on BloggerAds company, and development of blog advertising platform to provide suggestion to related industry. The research used the case study methodology on BloggerAds company with col-lected related secondary data. Using Porter Five Forces Analysis and SWOT analyzing framework in this study to examine the business model in blog advertising platform. The research then concluded the characteristics of blog advertising platform that have higher freedom in online advertising media, can share more advertising reve-nue to author, hit the targeted groups accurately, and suit for online advertising media on activity limitation.
author2 Wuu-Yee Chen
author_facet Wuu-Yee Chen
Mei-Chin Chen
陳美智
author Mei-Chin Chen
陳美智
spellingShingle Mei-Chin Chen
陳美智
A Study of Business Model in Blog Advertising Platform-A case study on BloggerAds company
author_sort Mei-Chin Chen
title A Study of Business Model in Blog Advertising Platform-A case study on BloggerAds company
title_short A Study of Business Model in Blog Advertising Platform-A case study on BloggerAds company
title_full A Study of Business Model in Blog Advertising Platform-A case study on BloggerAds company
title_fullStr A Study of Business Model in Blog Advertising Platform-A case study on BloggerAds company
title_full_unstemmed A Study of Business Model in Blog Advertising Platform-A case study on BloggerAds company
title_sort study of business model in blog advertising platform-a case study on bloggerads company
publishDate 2010
url http://ndltd.ncl.edu.tw/handle/10286842682111015458
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