| Summary: | 碩士 === 中國文化大學 === 觀光事業學系 === 98 === Taiwan’s tourism industries following the information technology industry, has been focus on the economic developing as a green industry. During which travel agencies play a very important part in the tourism industries. Under the information technology fast progress, some features have been replaced by technology. The information revolution offers unprecedented opportunity to improve productivity, increase service quality, strengthen customer relationships, offer new services and adapt to employee and customer needs. The focus of this study is to understand the relation of travel agency employees’ cognition of service technology characteristics, technology readiness index and job efficacy.
The research subjects are employees who work in travel agency in Taipei city. This research adopts with convenient sampling, there are 370 valid questionnaires analysis by SPSS. The results found cognition of service technology characteristics has positive influence to technology readiness index for employees, technology readiness index has positive influence to job efficacy for employees, cognition of service technology characteristics has positive influence to job efficacy for employees.
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