The Business Model of Internet Entrepreneur in Beauty Business Opportunities

• Main Authors: Su E Chang, 張素娥
• Other Authors: 盧鴻鋆 博士
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/22846229959293269569

碩士 === 實踐大學 === 企業創新與創業管理研究所 === 98 === Begin from web2.0, to every different web3.0 trend prediction, and popular cloud computing because of google free service, all demonstrate a consumer chooses base, client value oriented internet commerce model. With the rising of gender equality, individualism, slow living consciousness, biotic tech and preventive medicine, the beauty is no longer women's privilege. No matter the beautiful element that ladies and gentlemen took notice from self-confident, healthy and taste to appearance, facial features and skin, each has its own adherents that personally taking part. No matter which country in global, which kind of beautiful element, If you can find out which key point that balance oneself body and soul, you will have beautiful. In the past, consumers tend to sample the care products at counter, get opinions from friends. Nowadays, consumers browsing the vogue website and care product forum, even taking part in the community website's free trial event. They tend to get the recommend from forum reputable user or friend to think about became some product’s adherents. These business opportunities come from discussion and experience that because of letting one beautify; we call it “Beauty Business”. This research accords with the website that clustering way in which customer's value and related to beautiful business opportunity: “FashionGuide” and “Buy Jia women hedonism”. Research foundation with the dynamic tactics of the pyramid the model, document browsing and the case study, accorded with individual's fashion experience for many years and design industry's practice experience, to revise the original model’s sub-procurement and find out the business model of individual’s beauty business opportunity.