Design Strategies for the Merchandises of the Museum Shop

• Main Authors: Lin, Shouhsiang, 林守襄
• Other Authors: Liu, Weikung
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/52138063488239953968

碩士 === 實踐大學 === 產品與建築設計研究所 === 98 === With the explosion of cultural creative industries in recent years, the relationship between the art and design industries has continued to grow closer. This connection is expressed through various cultural creative products, and one of them - art derivatives - now plays a significant role in embodying the two industries. In additional to needing a good marketing strategy, having a good design has become a key issue with art derivatives. A well-designed, high-quality derivative product can bring consumers an unforgettable experience and sense of satisfaction. As a whole, art derivatives are the representation of “Value．Quality”. Selling affordable art derivatives in museum souvenir shops is an ongoing trend. Through these tangible products, which can be brought home, people can obtain and retain both the true value of the art itself and their authentic art museum experience. In the first place, people can become physically and spiritually involved in the art environment. At the same time, people can enjoy shopping for art! The main focus of this dissertation is a discussion of effective design strategies for art derivatives in museums. When carried out effectively, these techniques can create a win-win situation for both the art and design industries.