A Study on Young Consumers’ Decision Making for Luxury Apparel
碩士 === 東吳大學 === 企業管理學系 === 98 === More and more people are able to buy luxury goods from the late 1980s. There are 14 luxury brands in “The 100 Top Brands of 2009”, and most of them sell apparel. New luxury brands such as H&M, ZARA and GAP ranked higher than traditional luxury brands. Are consum...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81755703992417133095 |