A Study of Users’ Satisfaction and Intention on the Perceived Value for Mobile Internet

• Main Authors: Ying-Wen Wang, 王瀅雯
• Other Authors: Chun-Ping Tsai
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/22394726446312174446

碩士 === 東吳大學 === 資訊管理學系 === 98 === With the 3G mobile communication users to increase, iPhone has also led to the growth of smart mobile phone market. Mobile Internet is no longer just mobile value-added services, now can browse various types of websites, Such as: YouTube, etc. However, many people still feel the inconvenience of the mobile Internet, for example, the stability of the connection or not easy to navigate, with the price factor, will not result in the use of high. So, in this study, perceived value point of view, From the user's "benefit" and "cost" to explore the value of mobile Internet users, through the user's heart benefits and pay the cost to measure the perceived value and satisfaction, and to explore the perceived value, the user satisfaction, whether it will impact on usage intention. This study used a questionnaire survey, recovery of 377 valid questionnaires, by Partial Least Squares for data analysis. The results showed that convenience, system quality, content, quality and positive effects on perceived value and user satisfaction；Mobility of the user satisfaction has a positive significant；perception prices on perceived value, user satisfaction, a significant negative impact；Perceived value and user satisfaction with the intention to use of positively influenced. The results for the telecommunications industry and mobile content providers in the promotion of mobile Internet reference, with a view to achieve a better earnings performance.