The Discussion of Problems and Solutions of Single Cable Television Operator, During Digitizing Cable Television in Taiwan

• Main Authors: Kuo-hui Wang, 王國徽
• Other Authors: Guang-Chu Hung
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/52376940561020066216

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 98 === Cable TV has been developed more for than a decade in Taiwan , and has been through many transformations and disputes. Due to the highly competitive nature in the industry, the Cable TV penetration in Taiwan has become the highest in Asia. The next step in the market is the digitization of Cable TV. Digital cable has the potential to expand upon the existing standard by offering more channels, programs and overall services to the customer base. The Taiwan government expressed explicitly that it would take back the wireless analogy signal in 2012, and its next step would be to digitize the entire Cable TV in Taiwan. Undoubtedly, the digitization of Cable TV will the first priority of the existing service providers. At present, five MSO(s) have already carried out the digitization of Cable TV for many years with varying degrees of success. This discussion covers the entire Taiwan single cable television operators as the subject .While its research goal is to understand the challenges and difficulties faced when single operators enter into digitizing cable television from the analogy signal without the supports from the consortiums or foreign investors. This discussion can also demonstrates the problems and solutions for why they hesitate in four segments which are “the development of public policy”, “the technical category surface”, “the financial structural plan” and “the point of view of consumers”.