The Evaluation of Local Cultural and Creative Industry-The Case of Yingge Ceramic Industry

• Main Authors: Chi-Wei Shieh, 謝琦偉
• Other Authors: Tze-Luen Lin
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/83263567825626806678

碩士 === 世新大學 === 行政管理學研究所(含博、碩專班) === 98 === With advanced industry, booming business, and dense population, metropolises and large townships have created fortune for their denizens. But for those small towns, lacking industrial infrastructure and mercantile activities, having a sparse population, and what’s worse, almost all having a crisis of exodus of young people, a feasible way of rejuvenating the townships and creating job opportunities for their residents, in my opinion, will be to develop industries with their distinctly local features.If these small towns’ problem of lacking basic infrastructure can be solved, if they attach importance to the marketing and packing of their local products and produce, and if they increase their recreation and leisure services in conjunction with their neighboring area’s cultural features demonstrating their unique images, they will not only be able to create local job opportunities, attract the out-flowing talents and young people back, but increase the local governments’ tax revenue; moreover, contribute to our nation’s overall revenue and enhance our nation’s world image. With her unique historical background of over one hundred year, cultural factors, in comply with the central government’s policy to develop industries with local features so as to encourage economic prosperity, Yingge township has successfully advertised her ceramics & pottery industry by way of holding “Ceramics Festivals.” In so doing, the Yingge Ceramics Museum has played a key role in the nick of time. The museum not only has made the Yingge township a center of ceramics business, but also made the development of industries with local features with the enriched contents of her diverse cultures and educations. We found that Yingge can attribute its success of making ceramics & pottery handcraft an industry with distinctive local features to the following reasons: 1. The selection of the local industry must match up its historical background and culture roots. 2. Local Government must play a leading role in developing its local industry. 3. Local Government must effectively rid the boycotts of its local factions. 4. Community consciousness of its denizens and businessmen is the bedrock of developing local industries. 5. Local ceramics & pottery handcraft has successfully been transformed into a second-tier industry to its high-tech ceramics development. Developing industries with distinctive local features is the indispensable lodestar for future local development. However, we also need to understand that developing industries with distinctive local features is not the only cure or panacea to the decline of community. Each local government must, according to its historical background, comply with the Central Government’s public policies and administrative measures, and in conjunction with various local resources, to rejuvenate local townships and build a solid foundation for our nation’s future development by mustering up enough esprit-de-corps to get all people strive for success.