The Discriminant Analysis on the Tourism Destination Image in Badouzih

• Main Authors: Li-Chang Liu, 劉力暢
• Other Authors: Jia-jy Yen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/23925045090609117166

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 98 === Tourism destination image influences potential tourists’decision and their satisfication of travel experience,also an important factor to choose a tourism destination. It fully posseses the beauty of nature in Badouzih.Although it had been downfallen because of the depression of traditional coal industry and fishery, a variety of natural bays and the development of tourism fishery make tourists visiting Badouzih experience the feeling of entirely new look of it,bring more tourism business benefit and recover prosperity . The study is aimed to discuss the discriminance of tourism destination image of tourists visiting Badouzih influenced by natural, humane,artificial environment and activities locally from the point of view of the qualities of image.By photo elicitation and laddering analysis, it is investigated to realize the change of destination image among tourists’pre-visit,during-visit and post-visit.It is also discussed to analyze the feeling of interviewees visiting Badouzih by descriptive analysis and the relation between adjectives and elements by Zaltman Metaphor Elicitation Technique for the purpose of realizing whether pictures may substitute for tourism destination or activities may change tourists’destination image. It is found that interviewees entirely feel comfortable and leisurely about Badouzih. In addition,sea, fishing port,construction,riding a yacht, tasting delicious food and tour guide influence interviewees’impression on Badouzih especially. Artificial elements influence interviewees’impression on Badouzih more than natural landscape and humane environment.Activities,especially riding a yacht,tasting delicious food and tour guide, enforce their impression on Badouzih.Natural elements make interviewees feel colorfully through pictures；however,humane and artificial elements make them impressed richfully through the communication of activities.