A Study of Japanese Popular Culture that Attracts Young People's Motivation for Travelling to Japan

• Main Authors: Ya-Wen Chang, 張雅雯
• Other Authors: Chao-Fu Chang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/45779154635365048189

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 98 === Japanese natural resources, unique traditional culture, and customs were beloved by Taiwan people; this could be proven by the statistic of 2008, Taiwan outbound travel to Japan was one million tourist-times . Japanese popular culture is a new wave, on the other hand, was now gathering popularity around the world because of technology progress, information transmission, and mass media communication. In Taiwan, Japanese pop culture has become an indispensable part within young people’s lives. Dramas, varied TV shows, comics, animations, idols, cosmetics, etc were all frequently engaged items by young people. Nonetheless the objectives of Japanese pop culture was mostly on communication or sociology studies, and then such fields as literature, consumer behavior, and culture identification. As a result, this study aimed on Japanese pop culture from tourism aspects, and discusses the impact of Japanese pop culture on motivation of young people to travel to Japan. This study also researches into the pop culture sites destination image, attraction, and travel motivation of young people. This study was conducted by qualitative methodology, and adopts quantitative methodology as auxiliary. This study conducted in-depth interviews as qualitative research, and questionnaires as quantitative research. There were 25 interviewees and 92 effective questionnaire collected. Japan travel experience was required within participants, to maintain data reality and cogency. The research result suggests that most young people contact Japanese culture through TV and Internet.In addition, young people’s preference and categories they were contacting would influence their images toward tourism sites, and accordingly influence their behavior. Pop culture sites’ construction of environment, theme activities, exhibition contents, and Japanese pop culture’s self impact ofvalue all attract young people by cultural and creative attraction. Besides, attraction itself is also related with tourist self motivation. Traveling motivation can be analyzed by cultural, emotional, spiritual, and economic spheres and motivation are mainly to make a pilgrimage, to shop, to testify, to experience, to contact, to feel, to taste, and to gather new information.The research result implies that pop culture was surely a trend within tourism. The trend could bring tourism profitability into a nation. Besides serving as an additional tourism marketing model, authorities should also put emphasis on cultural creative industries. At the same time this research can also contribute to the development of Taiwanese pop culture tourism.