A Study on the Influence of Movie-induced Tourism for Tourism Development-《A City of Sadness》And《Cap No.7》As Examples

• Main Authors: Yu-Ying Chnag, 張郁英
• Other Authors: Chao-Fu Chang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/68738956977131407466

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 98 === The benefits brought by a movie not only perform on box office and media but foster the development of tourism indirectly. Therefore, it passes me the idea of research how a movie affects the development of tourism. The selected two movies 《A City of Sadness》and《Cap No.7》- published almost two decades different but attracted a large number of tourists. This phenomenon is worthwhile to explore and compare. This study mainly research on the influences of movie-induced tourism to the development of tourism. The methodology stages are supported by quality method, and quantity method comes after it. In this study, those samples are chosen from the specific research area, Kinguashih and Jioufen of Taipei County and Hengchun of Pingtung City. Twenty-five people are chosen from local residents and tourist industry operators for the research analysis. The result of the analysis is analyzed as followings: On the side of economics, the biggest change brought by movie tourism is to push forward the development of entire economic activities, especially the increase on the number of catering and B & B business which are related to tourism industry. Moreover, there are also some side effects from the related products of the movie. Because of the influx of the movie-induced tourists, the operator income of tourism related industries and real estate price are both increase. However, the above effects are only limited to business gathering area. On the effects of the environmental side, the crowded traffic and noises are the most serious problem. In addition, the increase volume of garbage is also an obvious effect, its hazard to the natural environment is hard to avoid as well. For local residents who do not get benefits on economy, the above phenomenon actually causes the inconvenience and antipathy on their life. On the side of social culture, as long as relevant units promote the content of movie coordinately, movie tourism can bring deeper and wider influence. No matter to enhance and glorify the local traditional culture or preserves and maintains historical monuments, movie can integrate into more powerful force easily. Also, movie tourism increases the economic activities, it indirectly lower the rates of violate behaviors against the society which caused by economic problems. From the views and attitudes of local residents to movie tourism, both participants in Kinguashih and Jioufen of Taipei County and Hengchun of Pingtung City, more than seventy percents of them support to take the movie as the photography background. Thus, it is obvious to see the benefits which bring in various aspects on the movie.