| Summary: | 碩士 === 聖約翰科技大學 === 工業工程與管理系碩士班 === 98 === The purpose of the research is to study the customer satisfaction when people take Taipei MRT, mainly in service quality, customer satisfaction, the enterprise image, the consciousness software and hardware, as well as consciousness value, are our subjects for model construction, and found that the problem gives the suitable suggestion and the improvement, to make our country more competitive powers in a transportation developed countries. The investigation take in the Taipei MRT each big transfer post draw at random person, and the questionnaire is divided into the morning, noon and evening time interval to understand degree of satisfaction of the different customer group, after the survey result deducts the invalid questionnaire, the grand total obtains effective sample are 312. Using the SPSS statistics software to analyze the result, found that the customer reaches above on the whole the satisfactory standard to the Taipei-Hsintien line, but Mucha-Neihu line get a low satisfactory condition, other lines do not have display specially. Finally this research using the structure equation model to found each latent factor and their mutual causal relation, established the Taipei MRT service quality and the customer satisfaction model, applied in weighs serviceability of the populace transportation system customer satisfaction.
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