The Financial Banks of Service Resource on Customer Service Relationship:The Perspective of Resource-Based Theory (RBT)
碩士 === 樹德科技大學 === 經營管理研究所 === 98 === While holding the strategic resources of value, rareness and inimitability, the resource-based theory (RBT) has been conducted, based on resource heterogeneities, that effectively evaluate service resource and their interactions can help firms improve their compe...
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ndltd-TW-098STU054570272015-10-13T18:35:08Z http://ndltd.ncl.edu.tw/handle/12545970319599304346 The Financial Banks of Service Resource on Customer Service Relationship:The Perspective of Resource-Based Theory (RBT) 探討金融機構之服務性資源對顧客服務關係績效之影響:以資源基礎理論為觀點 Chia-Lun Lai 賴家倫 碩士 樹德科技大學 經營管理研究所 98 While holding the strategic resources of value, rareness and inimitability, the resource-based theory (RBT) has been conducted, based on resource heterogeneities, that effectively evaluate service resource and their interactions can help firms improve their competitive advantage and better performance. The purpose of this study is to expand and better the understanding of a natural phenomenon of customer service relationship performance in financial banking industry, namely the effect of the information and marketing service resources and their interactions on the performance. To reach this goal, we carry out an empirical study by some statistical tools as having a multiple interaction regression approach to structural equation modeling (SEM) to attain significant results which were consistent with the performance predictions but we moved beyond previous studies, offering new findings and insights. Our findings suggest that evaluations of bank service resources that include people, information, and marketing knowledge and their 3-way interactions will lead to a better prediction of the relationship performance, allowing them to match with this changing and dynamic business environment. 楊一峰 2010 學位論文 ; thesis 120 zh-TW |
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碩士 === 樹德科技大學 === 經營管理研究所 === 98 === While holding the strategic resources of value, rareness and inimitability, the resource-based theory (RBT) has been conducted, based on resource heterogeneities, that effectively evaluate service resource and their interactions can help firms improve their competitive advantage and better performance. The purpose of this study is to expand and better the understanding of a natural phenomenon of customer service relationship performance in financial banking industry, namely the effect of the information and marketing service resources and their interactions on the performance. To reach this goal, we carry out an empirical study by some statistical tools as having a multiple interaction regression approach to structural equation modeling (SEM) to attain significant results which were consistent with the performance predictions but we moved beyond previous studies, offering new findings and insights. Our findings suggest that evaluations of bank service resources that include people, information, and marketing knowledge and their 3-way interactions will lead to a better prediction of the relationship performance, allowing them to match with this changing and dynamic business environment.
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author2 |
楊一峰 |
author_facet |
楊一峰 Chia-Lun Lai 賴家倫 |
author |
Chia-Lun Lai 賴家倫 |
spellingShingle |
Chia-Lun Lai 賴家倫 The Financial Banks of Service Resource on Customer Service Relationship:The Perspective of Resource-Based Theory (RBT) |
author_sort |
Chia-Lun Lai |
title |
The Financial Banks of Service Resource on Customer Service Relationship:The Perspective of Resource-Based Theory (RBT) |
title_short |
The Financial Banks of Service Resource on Customer Service Relationship:The Perspective of Resource-Based Theory (RBT) |
title_full |
The Financial Banks of Service Resource on Customer Service Relationship:The Perspective of Resource-Based Theory (RBT) |
title_fullStr |
The Financial Banks of Service Resource on Customer Service Relationship:The Perspective of Resource-Based Theory (RBT) |
title_full_unstemmed |
The Financial Banks of Service Resource on Customer Service Relationship:The Perspective of Resource-Based Theory (RBT) |
title_sort |
financial banks of service resource on customer service relationship:the perspective of resource-based theory (rbt) |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/12545970319599304346 |
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