The Effect for Consumers Purchase Intention by Celebrity Endorsements: The Mediating Effect of Advertising Effect and Advertising Appeal
碩士 === 樹德科技大學 === 經營管理研究所 === 98 === Due to the progress in time, “advertisement” is the fastest way to transmit a product’s information to consumers. Advertisers can use words or pictures to provoke consumers’ aspiration on products. In the types of advertising endorsements, celebrity endorsers are...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98885947437415395807 |