The effects of designed exploration methods of interstitial advertisements on advertising effects
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === Irritation in advertising, especially “Interstitial web ads”, is the subject of this paper. The interstitial ads are often perceived to be intrusive, resulting in negative response such as ad avoidance. The purpose of this study was to explore how the interstiti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74662330818331902694 |