Marketing Capability and Business Performance：A Resource-Based View
碩士 === 南台科技大學 === 國際企業系 === 98 === The purpose of this study is to explore the marketing capabilities on firm performance and marketing performance impact. Many established marketing research, citing resource-based view (RBV) to explore the relationship between marketing capabilities and firm perfor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99745348789621830601 |