The Study on Residents' Perception of ImpactCaused by Movie Tourism, Attitudes andDesirable type of Tourism Development –A Case of Hengchun Pingtung

• Main Authors: Su-chu Wu, 吳素菊
• Other Authors: 江昱仁
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/87537610723056772037

碩士 === 南台科技大學 === 休閒事業管理系 === 98 === A Taiwanese romance comedic film, Cape No.7, drew widespread attention of Hengchun Pingtung and led a record-breaking box-office performance in 2008. The present study therefore addresses this issue by investigating impact perception, attitudes and desirable type of tourism development from the view of local residents. The convenience sampling was used as the survey method in this study. The participants were four hundred ninety seven residents of Hengchun Pingtung. The uncompleted 42 questionnaires were excluded. The analytic methods including descriptive statistics, factorial analysis, independent t-test, one-way ANOVA, correlation analysis, and importance-performance analysis (IPA) were employed to examine the data. The results show that gender, educational background, and occupation significantly differ from a perception-specific perspective. Statistical significance shed some lights on residents’ attitude in terms of marital status, educational background, tourist contact and understanding toward local tourism. Factor analysis yields expectations on tourism development in three dimensions—local resource-based, film originality-based, and local culture experience-based tourism types. A further distinction is made in this category by significant difference embodied in age, tourist contact and understanding toward local tourism. In general, residents held significantly positive perception, attitudes and desirable type of tourism development in the correlation analysis. Importance-Performance Analysis is applied as innovation to affirm the negative effects under movie induced tourism including trend of price increase on real estate market, rapidly growing crime rate, changing values of local life, annoying traffic jam, deteriorating air pollution, violation of nature protection requirements, and the like. It is expected that the present study can bring forth a multidimensional set of evaluation criteria derived from the notions of tourism impact perception, attitudes and desirable type of tourism development for the government and correspondingly management-related units.