| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 98 === Group-buying commonly occurs by in individuals, families, or friends who have common needs, and who may want to increase the bargaining power to achieve lower prices. In recent years, the business in view of promotional activities of the company is a mean for short-term objectives, which is to provide extra interests or an additional incentive to attract customers or distributors to buy in advance or make a great order, but not refer to the salesmen, advertisement, public relations and other marketing activities. Recently, the government has encouraged marine education, making people to change their exercise habits gradually, and more and more people are glad to participate in swimming. For the purpose, this study wants to know what factors that influence the group-buying, and then it can provide the sales model for the swimming pool enterprise. Therefore, the study samples are mainly from people who live in central of Taiwan. The results of this study show that influence factors of group-buying swimming tickets are convenience, price and multi-function factors
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