A Study on Quality of Complex Swimming Pool from Experience Marketing Viewpoint

• Main Authors: Chu-Hung Yi, 曲宏義
• Other Authors: Dr.Tain-Fung Wu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/44456665589107587227

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 98 === Due to the change of customer purchasing style, modern life became much nervous and changeful. More and more people relax their mind and peruse health by Complex Swimming Pool. Japanese expert of Quality Management, Noriaki Kano, released two-dimension quality element’s characters which concept was applied to type classification of customer satisfaction. Complex Swimming Pool belongs to highly Service Industry, the context discussed project management and quality properties of Complex Swimming Pool. The main quality elements of experience marketing are Attractive Quality, One-dimensional Quality, Must-be Quality, Indifferent Quality and Reverse Quality. Research based on Schmitt’s experience marketing including senses, emotions, thought, mobile and connection. For the purpose of increasing satisfaction and decreasing unsatisfied quality elements, we can set up Measurement Scales of Complex Swimming Pool, design an appropriate questionnaire and even analyze Complex Swimming Pool’s quality elements of experience marketing. The study showed quality elements of Complex Swimming Pool, most of them from the concept of two-dimension. Besides, by chi-square test analysis , Complex Swimming Pool’s customer behavior revealed sex, age, level of education, occupation, spending times, types of swimming pool and product items mostly display obviously different.