A Study of Alliance Intention in Tai-chung City Swimming Pool Industry

• Main Authors: Lin, Yu-Chai, 林玉釵
• Other Authors: Yu, Ya-Wen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/62240598878404776274

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 98 === In recent years, Taichung City swimming pool industry is getting mature, due to changes in consumption patterns and consumer consciousness, the overall industrial market becomes more competitive, a swimming pool industry operating both inside and outside face increasingly complex environmental problems and uncertainty, the operation must also cope with changes in the market have to be adjusted, and to seek suitable for swimming pool industry, environmental management strategies. A swimming pool industry the industry how to meet the diverse needs of customers, enhance customer's interest to participate and expand marketing opportunities for the overall industry, more and more important, inevitable combination of diverse patterns and various related industries a strategic alliance to jointly create a more Great benefits. This study focused on the willingness of Taichung City Centre strategic alliance through the study found that the industry has a swimming pool in Taichung City will join the strategic alliance motives; but there is no business and civil society organizations to promote the concept of strategic alliance. In order to be able to look forward to the future of Taichung City swimming pool industry to form strategic alliances, and to have more diversified services and marketing strategies and thus the ability to create new value-added strategic alliances, and strengthen the pool industry competitive advantage.