The Study of Applying Analytic Hierarchy Process for Key Factors in Parents to Choose Cram Schools
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 98 === In 2009 Taiwan, the short-term cram schools have 18,197, just ten years growth as much as 266%, and that including computer, language, talent and professional skills of the cram schools. To bring more competition as the business environment change and low birt...
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ndltd-TW-098THMU44570482015-11-02T04:04:18Z http://ndltd.ncl.edu.tw/handle/68834992695848041351 The Study of Applying Analytic Hierarchy Process for Key Factors in Parents to Choose Cram Schools 應用層級分析法探討家長選擇補習班關鍵因素之研究 Tsai, Chih-Yuan 蔡志遠 碩士 亞洲大學 經營管理學系碩士在職專班 98 In 2009 Taiwan, the short-term cram schools have 18,197, just ten years growth as much as 266%, and that including computer, language, talent and professional skills of the cram schools. To bring more competition as the business environment change and low birth rate problems in cram schools industry. Furthermore, parents often do not know how to choice, because the marketing and various courses are diverse from cram schools industry. Therefore, this study collected the past researchers to research the key factors for parents to choose cram schools, and further applying of analytic hierarchy process for more in-depth systematic evaluation. And then, the results will be more accurate grasp of the key points of the parents, and get the best improvement in the direction, and to reduce expense between resources and costs for cram schools industry. Finally, the result to show of this study is that “capability approach” is the most important factor and the “teaching service” is least important factor in parents choose the cream schools. Wu, Shang-Ju Hung,Chang-Hung 吳尚儒 洪彰鴻 2010 學位論文 ; thesis 34 zh-TW |
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碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 98 === In 2009 Taiwan, the short-term cram schools have 18,197, just ten years growth as much as 266%, and that including computer, language, talent and professional skills of the cram schools. To bring more competition as the business environment change and low birth rate problems in cram schools industry. Furthermore, parents often do not know how to choice, because the marketing and various courses are diverse from cram schools industry. Therefore, this study collected the past researchers to research the key factors for parents to choose cram schools, and further applying of analytic hierarchy process for more in-depth systematic evaluation. And then, the results will be more accurate grasp of the key points of the parents, and get the best improvement in the direction, and to reduce expense between resources and costs for cram schools industry. Finally, the result to show of this study is that “capability approach” is the most important factor and the “teaching service” is least important factor in parents choose the cream schools.
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author2 |
Wu, Shang-Ju |
author_facet |
Wu, Shang-Ju Tsai, Chih-Yuan 蔡志遠 |
author |
Tsai, Chih-Yuan 蔡志遠 |
spellingShingle |
Tsai, Chih-Yuan 蔡志遠 The Study of Applying Analytic Hierarchy Process for Key Factors in Parents to Choose Cram Schools |
author_sort |
Tsai, Chih-Yuan |
title |
The Study of Applying Analytic Hierarchy Process for Key Factors in Parents to Choose Cram Schools |
title_short |
The Study of Applying Analytic Hierarchy Process for Key Factors in Parents to Choose Cram Schools |
title_full |
The Study of Applying Analytic Hierarchy Process for Key Factors in Parents to Choose Cram Schools |
title_fullStr |
The Study of Applying Analytic Hierarchy Process for Key Factors in Parents to Choose Cram Schools |
title_full_unstemmed |
The Study of Applying Analytic Hierarchy Process for Key Factors in Parents to Choose Cram Schools |
title_sort |
study of applying analytic hierarchy process for key factors in parents to choose cram schools |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/68834992695848041351 |
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