A Study on the Product Architectural Positioning Strategy of Component Manufacturers －The cases of the Taiwan’s Machine Tool Industry

• Main Authors: Hsing-Yueh Lin, 林行約
• Other Authors: Shu-Wen Chang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/01906878019830075797

碩士 === 東海大學 === 工業工程與經營資訊學系 === 98 === Companies in the 20th century are characterized by facing rapidly changing environment and searching for new product development concept to obtain competitive advantages. Therefore, it has brought great concern on the issues of new product development recent years. Under the vertical integrating model, companies could barely deal with the issue of 「product complexity, diversity and customization」 and other issues, and they are forcing to move increasingly toward the vertical division of labor. In this paper, we used the concept from Fujimoto (2004) about that the component manufacturers can adopt four「product architectural positioning strategy」as our analytical framework. By choosing machine tool components manufacturers in Taiwan for case study, and according to the product architecture of first-order component manufacturers and the assembler, this research established a measurement method of product architecture, which integrates subjective and objective measures and the DSM method to determine the product architectural positioning strategy of component manufacturers, and to explore the dynamical change process and factors on product architecture. The empirical results showed that different types of components manufacturers in Taiwan’s machine tool industry will adopt different structure positioning strategies. However, due to the characteristics of Taiwan’s machine tool industry, the relationship between component manufacturers and assemblers exist a common phenomenon of module product architecture design. In addition, the mechanism of market-pull would drive the performance of technology-push, and thus affect the product architectural positioning strategies as well as dynamic changes of component manufacturers.