A Study on The Value of Enterprises in TFT-LCD Industry From Ecology Perspective: Focusing on Branding Strategy

• Main Authors: Wen-Jung Lai, 賴文榮
• Other Authors: Ching-Jui Keng
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/8t2y9f

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === To retain the competitive advantages is not to build manufactories only. Having the market share and being a price maker will be a way to possess the power of governance in the business world. This research is based on examining the developing process of TFT-LCD industry, the technical competitions and the competitive strategies among the manufacturers from an ecology perspective. The analysis has primarily reviewed TFT-LCD relative literatures. In addition, the industrial studies, national statistics, and academic researches have been included as the secondary sources. Then, a discussion of brand strategies was conducted by interviews with the experts and professional managers. In other words, the analysis aims to broaden the arguments and evidence through probing static industrial competitive strategies and investigating dynamic industrial circumstances for pursuing the reliability of the result of this research. The creation of the new value of brand will be positioned by exploring the theories of brand establishment, brand development, brand management, and studying successful cases.