Using Emotions as Mediator to Explore The Effects of Word-of-Mouth Characteristic on Word-of-Mouth Response
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === The boom of the Internet, making word-of-mouth presented in a diversity way on the network, the study thinks outside the box of positive negative and quantitative characteristics of word-of-mouth, using the aspect of Sweeney, Soutar and Mazzarol（2008）put fo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/npceeb |