The Influence of Web-Based Information in Organizational Attraction

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === For most of company, how to catch the job seeker'' attention on the first phase of recruitment is important. Past research has pointed out that organization-related information could be determinants of organizational attraction in job seek...

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Bibliographic Details
Main Authors: Ching-Tzu Chen, 陳靜諮
Other Authors: 陳建丞 副教授
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/652yxp
Description
Summary:碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === For most of company, how to catch the job seeker'' attention on the first phase of recruitment is important. Past research has pointed out that organization-related information could be determinants of organizational attraction in job seekers. This study examined the effects of web-based organizational information on organizational attraction by 16 experimental with web-based information design. And this study also investigated the moderating roles of information sources and information attributes between positive and negative information and organizational attraction. Results from job seekers partially supported our hypotheses. The results indicated that positive and negative information was significant related to organizational attraction. Furthermore, the positive information by government''s web most strongly influenced the job seekers'' feeling of organizational attraction, with company'' web having the next strongest influence.