Co-opetition Strategy of Industries Crossing Taiwan Straits－the Case Study of Economic Zone on the West Coast of Taiwan Strait

• Main Authors: Chih-Pin Yu, 游智彬
• Other Authors: 陳德昇
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/06202563008622383639

碩士 === 淡江大學 === 中國大陸研究所碩士班 === 98 === After six decades of confrontation, Cross-strait relations go to detente. In 2009, PRC State Council and Fujian Provincial Government jointly endorsed Economic Zone on the West Coast of Taiwan Strait as pilot areas to promote cross-strait corporation. From there, they can obtain further investments from Taiwan in order to promote cooperation projects in three leading industries -- electronics, mechanical, and petrochemical. This study analyzes the advantages and disadvantages of industry matrix taking Porter''s "diamond model", and discusses the mode of interaction between Taiwan and Economic Zone on the West Coast of Taiwan Strait based on Co-opetition Strategy. The study found that Taiwan has a leading position in upstream machinery industry, such as R & D and design. On the contrary, Taiwan will be replaced by Economic Zone on the West Coast of Taiwan Strait in downstream machinery products. Downstream products of machinery industry will have vicious competition. Besides the superiority in funds and refinery integration in petrochemical industry, firms in Taiwan accumulated considerable experience in product processing, production services, sales and customer services. Middle and lower firms in plastics industry face fierce competition which leads to weak profit. There is a large and rapidly growing market, with abundant human resources and a solid technology based in Economic Zone on the West Coast of Taiwan Strait, so the petrochemical industry cooperation is mutually beneficial. In electronics industry, it is difficult for Taiwan to escape from the path of OEM, so the firms have to find a way to reduce products’ costs. On the view of supply and customers’ side, Taiwan does have a considerable gap compared to Economic Zone on the West Coast of Taiwan Strait. Through integration between Taiwan and Economic Zone on the West Coast of Taiwan Strait, Taiwan can make more efficient use of industrial advantages and integrate into the global market more flexibly. For example, the integration between electronic and mechanical can promote the development of electrical & electronics industry and automotive electronics. Also, we can open up new opportunities for cross-strait industrial cooperation in the strong auto market of Mainland China, in order to catch up with other advanced countries and support the development of new industries in market. In addition, it is possible to develop cross-strait industrial cooperation between plastics machinery and the green energy industry.