| Summary: | 碩士 === 淡江大學 === 公共行政學系公共政策碩士在職專班 === 98 === According to statistics data, local governments in Taiwan held more than 100 various tourism festivals every year. Among those tourism activities, governments have to rely on the participation of local communities and business to achieve the objectives. Therefore, Taiwan''s social conditions, leisure style and life style also changed a lot.
Festivals demonstrate the effectiveness of local government to promote tourism policy. “Green Lake Dragon Boat Race Festival” has been held for almost fifty years in Shin-Dain. Because this local leisure activity was participated by government departments, non-profit organizations and local personages, it shows a hybrid governance model which combines non-profit organization and government. This essay discusses the impacts of Dragon Boat Race Festival on local cultural values, environmental quality and local
competitiveness, and then make recommendations on the promotion of local tourism-benefit analysis.
The study results show that politicians’ supports and local participation are important to its effectiveness of this hybrid governance model. It makes organization structure transform from "top down" model into “equal rank of complementary”. In cultural value aspect, the festival support local cultural organizations and hold activities with cultural elements create centripetal force of
residents, and makes Shin Dain as a "Dragon Boat City". In the aspect of the local competitive, it optimizes local reputation, draws attention of government agencies to invest for local construction, and makes local prosperous and other positive benefits. But the Festival also brings some negative effects, such as traffic congestion, air pollution and messy environment.
This essay suggests governments to: 1. establish a review mechanism to evaluate the benefit and cost of the
Festival; 2. enable local people or organizations to host these kinds of activities. This essay also suggests non-profit organizations to: 1. promote planning and implementation capabilities of their people;
2. strengthen the capabilities of cooperation with government, and increase the consciousness of community within the residents.
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