The study of the cooperation between Life Insurance company with brokers & agents in Taiwan.
碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 98 === In order to boost up the sales revenue and diverse the distribution channels, numerous life insurance companies cooperate with broker/agent companies in additional to their captive agents. From the standpoint of the life Insurance companies, the challenge is...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80099073021145287948 |
| Summary: | 碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 98 === In order to boost up the sales revenue and diverse the distribution channels, numerous life insurance companies cooperate with broker/agent companies in additional to their captive agents.
From the standpoint of the life Insurance companies, the challenge is how to keep a long-term and reliable cooperation relationship with the broker/agent companies to have growing and sustainable premium incomes as well as to maintain a high effective rate of the insurance policies as they offer the multiplex service to their customers.
This study scrutinizes the contract between the life insurance company and the broker/agent company and the sales compensation scheme. The conflict and management between these two channels are also discussed as well as the impact to the current life insurance market.
The study overviews the domestic and foreign literatures and research into the current life insurance market cases to understand the practical operation between the life insurance companies and broker/agent companies. Below please find the conclusions and recommendation of the study.
I.In order to maintain competitive advantage, the life insurance company works with broker/agent companies in a relationship of strategic alliance for a sustainable profit.
II.It will hurt the confidence of customers and the brand image of the life insurance company and the broker/agent companies if the salespersons of the broker/agent companies consider their compensation benefit rather than a need-base plan of the prospects.
III.The existing regulation and management measures by the authority can’t work through all broker/agent companies due to the insufficiency of the human resources of official authorities.
IV.Life insurance company can improve the service level by their own customer service centers to reduce the expectation gap between customers brought and serviced by the broker/agent companies.
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