| Summary: | 碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 98 === Since the Taiwan’s economy in 1970s has begun to soar, the main industry was the Export Processing Industry. Encouraged by government, the Shipping Industry has grown very fast, hence the foundation of domestic Shipping Industry also established. However, the blooming economy of Mainland China in recent years has threatened Taiwan shipping industry. Secondly, because the worldwide shipping companies have estimated economic cycle optimistically since 2002, they competed for building new ships. That results in the capacity of global logistics increasing rapidly and fierce price competition among shipping companies. Furthermore, ASEAN (Association of Southeast Asian Nations) including Mainland China, Japan and Korea will establish a Free Trade Area officially in 2010, forming an alliance “New Asia”, the largest potential market in the world. The direct cross-strait charter flights will not only bring new opportunities, but also bring uncertain risks.
Since Taiwan’s native shipping companies will face new challenges, this study explores how an enterprise maintains its leading position by its competitive strategies through special resource of macro–environment, industry environment and internal–environment.
So as to provide business management for native shipping companies in Taiwan,in this case the best resource for company A is“efficient shipping service and human resource”, “leading position in near-sea market”and“active business operations by the tendency of the cross-strait direct transportation”. To face the competitions in global shipping market and changes of international economy, we should utilize the strategy“promoting efficiency continually”. This strategy can help enterprise maintain the leading competitive edges in near-sea area, reaching the vision “the most profitable shipping company in near-sea area”.
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