| Summary: | 碩士 === 淡江大學 === 資訊管理學系碩士班 === 98 === With the rapid growth of information technology development, the innovation of IT enterprises are facing an unbelievable challenge. While an organization ready to propel innovation, it depends on the creativity of the intelligent human resources. With a view to progress the innovative information technology development, the creativity of IT employees become a critical success factor. This research theory is based on the framework of Positive Psychology and Broaden and Build Theory, to observe the product development of IT human resource. The objective of our research is under the premise of creative motivation, which is the observation of the IT employees Capability Belief and Emotion Experience. That is, the influence of “Positive Psychological Capital” and” Subjective Well-being” to the creativity. Meanwhile, by adding the self-recognition to IT human resources, we will be able to investigate the relationship among role identity and creativity. The research outcome shows that the more positive IT employees are holding, the better product development will be conducted. If the IT employees are able to enforce the role identity during product development phase, it will be able to improve their creative performance.
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