Corporation''s coping strategies under recession period – A case study on home appliance P Company

• Main Authors: Cheng-Song Cheng, 鄭正松
• Other Authors: Hsin-Fu Tsai
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/36727079108915969162

碩士 === 淡江大學 === 全球華商經營管理數位學習碩士在職專班 === 98 === The global financial storm in 2008 has widely spread all over the world and causes strong impact in Taiwan’s small capitalization companies as well as large corporations. This study takes corporate “P Company” as an example. Examine the bailout measures adopted by “P Company” during this financial depression, namely, the 3 changes of success in years from 2001 to 2008. and “P Company”’s smart cost reduction campaigns include “Itakona”(the plate powder activities) ,cost buster activities and cash flow operation. By using in-depth interviews and positivism inductive collaboration as research method, as well as the bailout measures adopted by the professionals and scholars, this study aims to investigate the corporate strategies in Taiwan. This study concludes by drawing lessons for Taiwan on how best to respond to the threats and seize the opportunities presented by the suggest as follows: 1. Corporate should strengthen their operation structure by making structural changes. Making corporate development opportunities until economic recovery by absolute prestige which makes corporate distinct from their counterparts. 2. Key success during economic recession: Motivate and create opportunities, rethinking the goal of the coporate. 3. Choices and concentration: Coporate should make right decisions on what field should be developed or abandoned. Concentrate resources on profitable and marketable products. 4. Rapid development on low prices, and the demand of the products from deveoped countries into developing countries. 5. Strategies coping with low prices: Aggressive cut cost strategies, learning the basic skill of“Itakona” (the plate powder activities) , (Analyzing the product cost by small and precise pieces in terms of the plate and powder level). Further, to cut down the fixed overheads by using “Cost Busters activity” skill. 6. V product deveopment: Based on consumer’s needs, developing unique, globalizable products(V= victory). 7. Strengthen the life environmental management: green energy and energy saving. 8. Emphasing Cash Flow management and to speed up turn in to cash.