A Case Study of PCA Life Assurance (Taiwan) Company’s Business Strategy after Financial Crisis

• Main Authors: San-chi Hsiung, 熊珊琪
• Other Authors: Yensen Ni
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/15207143703893905058

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 98 === The global economy is stepping into an instable age, in which the business environment is changing so rapidly that brings the unprecedented global impact. All enterprises also have to be bound symbiotically with the calculable risk and immeasurable uncertainty. By establishing an early warning system, enterprises are able to create a management framework and mechanism to react to the unstable economy and rise quickly by making the better business decisions and sizing the opportunities. The purpose of this study is to probe into the huge investment losses and serious impact that insurance business confront during the global financial crisis triggering by the U.S. subprime mortgage by the case study of PCA Life. How PCA Life combine the management methods of capital with the traditional risk to hedge on both sides of the balance sheet, and created a 10 billion cash benefit from the nominal zero-cash transactions. After adjusting its business model, PCA Life creates an innovative marketing model by using the competing strategy of focus market and revises the product strategy from the customer’s points of view. This is not only for the preparation of integrating with International Financial Reporting Standards but also developing the new business opportunities in this economic environment of chaotics.