The Brand Image and School Marketing Efforts of Junior High School''s Characteristic Organizations in Taipei

• Main Authors: Chen-Yu Shih, 施振裕
• Other Authors: 楊朝祥
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/86701327400423278720

碩士 === 淡江大學 === 教育政策與領導研究所碩士在職專班 === 98 === This study aims to examine the characteristics of the Taipei National Middle School Association''s brand image and the relationship between school marketing effect. For research purposes, to establish through literature analysis of schema, then the questionnaire method, research methods, "Junior faculty members on the characteristics of the society in the country''s brand image and marketing effectiveness questionnaire" as a tool for research object for the city of Taipei City 16 founding of teachers, effective sample is 292, income data using statistical software packages for Windows SPSS15.0 for descriptive statistics, t test, single-factor analysis of variance, Pearson product related statistical methods, such as variance analysis. The analysis results, achieved in the following conclusions: 1. The size of the "school", the larger the image of the school marketing effect has reached a significant level of surface, while the other teacher sex, length of service, teaching experience, as titles, the teacher''s age is not significant. 2. The size of the "school" and "post" on the instructor school marketing effect of surface have influence. While other teacher sex, length of service, teaching experience, as titles, the teacher''s age is not significant. 3. School characteristics of the brand image of "subject orientation", "object oriented", "the reputation of orientation" and "brand awareness" four texture face school marketing effect of "behavior" and "image" and other dimensions, has significant influence, the display characteristics of the society''s business, affect school marketing effect. Finally, in the light of the findings and conclusions, to put forward specific recommendations, including on education Executive "and" school "provides different views and recommendations, hopes high at the pressures of the educational environment, can provide a win-win strategy and direction, let the children happy reading and parents school atmosphere, the genuine nature of the implementation of national education. In order to create a better quality of education environment, providing opinions on these individuals, for parents, schools, teachers and education Executive and follow-up studies of reference.