Participation Behavior and Satisfaction of Consumers’ of the Operate Transfer Swimming Pool in The National Taipei College of Nursing

• Main Authors: Li-Chun Lin, 林俐均
• Other Authors: 張至滿
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/92730120114893416691

碩士 === 臺北市立教育大學 === 體育學系碩士班 === 98 === Abstract The purposes of this study were to investigate the participation behavior and satisfaction of customers of the operate transfer swimming pool in the National Taipei College of Nursing. Self-developed scales were used to investigate the 349 consumers. Statistical analyses revealed the results that follow: 1. Majority of the customers were female, over 51 years old, college graduate, married, with income less than NTD 20,000. Most of the consumers purchased memberships, using afternoon discount time block and went alone. 2. Gender and marital status were found statistically significant among method of consumption, time block, partners, and favorite promotion. Educational background and monthly income were found statistically significant among method of consumption, partners, and favorite promotion. 3. Customer satisfaction factors were in the order of professional service, marketing strategy, and water quality management and facilities. Customers less than 30 years old had higher satisfaction in water quality management and facilities than those over 51 years old. Customers with income over NTD 80,000 were more satisfied in professional service than those income between NTD 40,000~60,000. Key Words: participation behavior , satisfaction