| Summary: | 碩士 === 大同大學 === 工業設計學系(所) === 98 === The aim of this study is to see how the culture dimensions influence the affective feelings. Two cultures were studied.(i.e., Taiwan and Japan). To do this, two experiments were carried out.
In Experiment 1, the bowls and plates were used to investigate the relationship between cultural dimensions and affective feelings. The cultural dimensions were found to have influence upon affective feelings. In Japanese culture, affective feelings of bowls and plates were described by the “modern” and “affinity” feelings. In Taiwanese culture, affective feelings for bowls were “modern”, “friendly”, and “complexity” feelings. The feelings of plates were “modern”, “value”, and “intimacy” feelings.
In Experiment 2, the results obtained from Experiment 1 were summarized as the culture-oriented design guide. The results showed the cultural-oriented design guide can assist designers in design process well.
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