| Summary: | 碩士 === 大同大學 === 工業設計學系(所) === 98 === Faith in Mazu is rooted in the life of the Taiwanese. For example, the famous Zhennan Temple in Daija has transformed the culture of Daija Mazu into a consumer culture, modeling some of the various figurines on Mazu. This research probes the history of the development of the various figurines, characteristics and preferences for Diaja Mazu.
The research has drawn some conclusions about both the characteristics and the 14 figurines of Mazu models based on a review of literature and current affairs. Through the depth interviews, the backgrounds of different models of Daija Mazu were realized. With that knowledge, a questionnaire was designed for the participants that were picked up from Diaja Zhenan Temple, Sonshan Ciyou Temple and Lukang Tianho Temple --- each Temple has 10 participants. The collected data from the questionnaire was analyzed by descriptive statistics and Friedman Test. The result shows that the images of the developed models by Zhenan Temple have the higher proportion of dignity, and both retaining the traditional and innovating models of Mazu have the same proportion. The model postures of Mazu mostly are belonged to a static state. The appearance of the traditional models of Mazu mostly impresses people. The most important features of Mazu are her crown, face, and clothes.
The result of interviews and investigations might be a good reference for designers who design the relative god statues for Temples. The designers also could utilize the findings to find out the unique culture and asset of Temples for design differentiations which highlight the distinguishing feature of commercial souvenirs.
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