The Impacts of Materialism and Conformity on Consumer's Online Compulsive Buying － The Moderating Role of Gender
碩士 === 大同大學 === 事業經營學系(所) === 98 === Compulsive buying, defined as “chronic, repetitive purchasing that becomes a primary response to negative events or feelings” (O’Guinn and Faber 1989), is an important issue in consumer behavior research. With the popularity of Internet and online shopping, this...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19320758262497791461 |