| Summary: | 碩士 === 育達商業科技大學 === 資訊管理所 === 98 === In the age of network economic, most people change their life style. For example, they consume on network market that is call 'e-commerce' market to replace some part on real world stores. Business have to adapt their business and marketing model in order to make themselves suitable for the market change, such as adjust their marketing goals and segment, product and service design, promotion plans, and marketing channels.
Business face a situation in which they have to expend their market target to middle or elder people who are not used to network consuming rather than young consumers. For instance, the elder people have limited computer and network knowledge, also, their physiology like eyesight and machine operation ability have gradually degenerate. However, business cannot ignore important market segment of elder people.
This study try to help business and elder consumers both, to understand the knowledge gap of younger and elder people, and propose the possible direction for network marketing and further research.
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