The Impact of Brand Elements Mix on Brand Equity Buildings of Online Auction Sites
碩士 === 雲林科技大學 === 企業管理系碩士班 === 98 === Online auction site is one of the popular online channels recently. It has competitive environment and products are similar to one another. Hence, the purpose of this research is to help online auction sellers to create point of differences in order to catch cus...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48608204628659024223 |