Modeling Innovation Performance and Its Antecedents: An Aspect of Social Cognitive Theory

• Main Authors: Yan-Ru Su, 蘇妍儒
• Other Authors: Nyan-Myau Lyau
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/08957224304502081374

碩士 === 雲林科技大學 === 技術及職業教育研究所碩士班 === 98 === In this study, innovation performance and customer knowledge development as a theoretical background structure will study focused on: (1) Innovation performance impact of the enterprises in the customer knowledge development. (2) Innovation performance impact of the outcome expectations. (3) Outcome expectations impact of the self-efficacy, role conflict, role ambiguity. (4) Enterprises in customer knowledge development impact of the self-efficacy, role conflict, role ambiguity. Based on this purpose of this study for new product development activities, contact with customers of the marketing department staff as the research object and take with the questionnaire approach to data collection, a total of 302 valid questionnaires recovered through structural equation modeling to analyze hypothetical model for the study of empirical information on the degree of support. The study findings are following： 1. The enterprise customer knowledge development and innovation performance of positive correlation. Standard coefficient = 0.45, t-value= 6.98, reaching a significant level, indicating when companies in the development of customer knowledge and customer interaction among the comments by both the customer interactions into new product development cycle for each part in order to reach a new product innovation performance. 2. Outcome expectations and innovation performance of positive correlation.Standard coefficient = 0.23, t-value =3.84, reaching a significant level, indicating the outcome expectations will affect the innovation performance . 3. Self-efficacy and outcome expectations of positive correlation. Standard coefficient = 0.18, t-value = 2.98, reaching a significant level, indicating the self-efficacy will affect the outcome expectations. 4. Self-efficacy and customer knowledge development of positive correlation. Standard coefficient = 0.28, t-value = 4.43, reaching a significant level, indicating the self-efficacy will affect the customer knowledge development. 5. Role conflict and outcome expectations of positive correlation. Standard coefficient = 0.02, t-value = 0.38, no significant level, indicating of the role conflict and the outcome expectations is not relevant. 6. Role conflict and customer knowledge development of positive correlation. Standard coefficient = 0.02, t-value =0.25, no significant level, indicating the role conflict and customer knowledge development is not relevant. 7. Role ambiguity and outcome expectations of positive correlation. Standard coefficient = -0.30, t-value = -4.82, reaching a significant level, indicating the role ambiguity will affect the outcome expectations. 8. Role ambiguity and customer knowledge development of positive correlation. Standard coefficient = -0.13, t-value = -2.00, reaching a significant level, indicating the self-efficacy will affect the customer knowledge development.