| Summary: | 碩士 === 元智大學 === 管理研究所 === 98 === The retail business in Taiwan is growing rapidly either on category or quantity. In these ten years, the rapid development for convenient stores is becoming one of mainstreams in the retail business sector. The convenient shops are mushrooming in Taiwan, as the number of convenient shops has surpassed the number in Japan since 2003; moreover, Taiwan possesses the highest density of convenient stores per square miles in the world. The modernly chain CVS dated back more than thirty years, featuring various services and 24-hours-open, the convenient store is turning into an indispensable part of daily life.
With the changing of the economic structure, people are following the trend of immediate and easy access to daily commodities; therefore, the competition becomes more intense as more convenient store retail branches extend unstoppably across the country. Based on the Fair Trade Commission statistics, by the end of 2009, the four major convenience store chain''s total number is 9,372, i.e., in average, each convenient store is shared by 2,454 people throughout Taiwan. Under this increasingly competitive retail market environment, improving the competitiveness is the only survival key for the convenience store business in Taiwan. There are many way to improve the competitiveness; however, location selection is the most important based on this thesis’s empirical analysis. Because commonly operational performance could be improved by introducing strategies of business planning and marketing; however, the business location could not be easily changed at the same stage, the problems of wrong business location would be the most difficult part for using other amendment to compensate. Therefore, location selection will be the key factor of making profit.
The research is carried out through the empirical study sampled by a domestic convenience store chain. The results of the analysis tally with the real situations. This research could be an important reference of business location selection for the present competitors and the potential entrants in retail sector of Taiwan.
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